Digital Marketing is the promoting of brands using all forms of digital advertising channels to reach consumers. Digital marketing extends beyond Internet Marketing to include channels such as television, radio, mobile phones (SMS/MMS), social media marketing, display advertising, and any other form of digital media. It is frequently being seen as a domain that can and does cover most, if not all, of the more traditional marketing areas such as Direct Marketing by providing the same method of communicating with an audience but in a digital fashion.
Two different forms of digital marketing exist:
Pull – Pull digital marketing technologies involve the user having to seek out and directly select (or pull) the content, often via web search. Websites, blogs and streaming media (audio and video) are good examples of this. In each of these examples, users have a specific link to view the content.
Push - Push digital marketing technologies involve both the marketer (creator of the message) as well as the recipients (the user). Email, SMS, RSS are examples of push digital marketing. In each of these examples, the marketer has to send (push) the messages to the users (subscribers) in order for the message to be received. In the case of RSS, content is actually pulled on a periodic basis (polling), thus simulating a push.
Contact us for more information utilizing digital marketing strategies in your business.